Mobile Apps for your employees report of 2016 and trends to look out for in 2017


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Market Insights

In the midst of the mobile generation, every other business is trying to have a competitive advantage by building apps. This report is based on different surveys carried out by different organizations on professionals from a varied work background like marketing, IT, finance, human resource, and so on. Enterprises have quite recently understood all the benefits, and have started using it for multiple purposes. Research has shown that top three drivers of BYOD among employees are increased mobility (63%), improved satisfaction (56%), and enhanced productivity (55%)1.

Industry Insights Reviewed:

  • 44% professionals reported that they use their mobile devices more than 20 times a day for working purposes2.
  • 37% employees reported having a better work life, and increased engagement by introduction of mobile applications in their companies.
  • 43% of professionals reported that having mobile applications is very helpful for critical works.
  • Employee mobility has improved by 63%, employee satisfaction has been also enhanced by 56%, and productivity also seemed to improve by 55% through mobile applications.
  • The above benefits are surprisingly considered more important than reduced cost by 47% enterprises.
  • Many organizations are looking forward to implement mobile apps in their business model in 2017, and successfully integrate it in all fields by the end of 2017.
  • 91% of organizations plan to have a mobile work style strategy which will enable work space reduction.
  • 53% are looking at core business processes while creating apps that includes both internal and partners’ apps development, which will help in mobilizing business processes3.

Aims to fulfill in 2017:

  • Improving and working on security threats on organizations using mobile apps, especially in IT departments and help desks’ workloads.
  • Increasing cyber security budgets within the next 12 months.
  • Need to improve mobile devices’ reception to provide a seamless working environment.

Areas that still need work:

Employees have often reported that working on multiple apps leads to applications crashing quite often which sometimes make the mode of work unreliable. Building a strong infrastructure is of utmost importance to build a smooth working environment. Secondly, cloud system needs to be integrated in the professional application network to increase the storage capacity of mobile devices. Malware and grayware is another threat to mobilizing business processes, and needs to be worked on immediately to ensure security. Lastly, evaluate the gap created between procedures and policies and established best practices.


Mobile security is the most crucial part to pay attention on in 2017 and requires a different approach that is not focused on malware. Apps that are prone to leak sensitive data in an insecure manner needs to be fixed as soon as possible.

Apps that are legitimately downloaded from app stores can pose a risk to corporate and personal data4.

By 2017, industrial apps are supposed to grow into a $77 Billion industry.

Mobile applications will be designed specifically to boost productivity and businesses will grow rapidly in 2017, well equipped employees will be able to leverage the power of mobile app revolution.

The entire process will be streamlined and guided, leaving no rooms for employees to make mistakes.


  1. “BYOD Risks.” Bring Your Own Devices (BYOD) Survival Guide (2013): 249-50. Web.
  2. “Released: 2016 Mobile Productivity Report.” Blog Wrike. N.p., 26 Jan. 2016. Web. 09 Jan. 2017.
  3. 2016 NowSecure Mobile Security Report (n.d.): n. pag. Web.
  4. “Mobile Apps in the Workforce: Overcoming Challenges to Reap the Benefits of a Fully Mobile Workforce.” ClickSoftware. N.p., 29 Aug. 2016. Web. 09 Jan. 2017.

Short Survey (Partner Mobile Apps)


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This is a short survey regarding partner mobile apps. We would be keen of hearing about your knowledge and skill with partner mobile apps.

Next Bee Corporation


My name is ‘Rohit’ and I’m conducting a short survey on partner mobile apps. We would love to hear about to you expertise and experience with partner mobile apps. If you guys could help me out with this it would mean a lot to me.

Here is the link >>

THANK YOU in advance for participating in this and helping me out.

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Mobile Apps for Your Partners 2016 Report


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Mobile has grown considerably in the past decade that it is now the leading digital platforms, making almost every individual dependent on it. From socializing to business growth everything has turned mobile with apps implementation on smartphones. Most companies are now opting to develop enterprise mobile applications for their customers, employees, business partners, contractors, and so on. During the recent times there has been a noticeable shift in the way vendors interact with their business partners and vice versa. With traditional form of communication slowly becoming extinct, mobile apps are becoming more popular means of engagement and interaction. 2017 will be the year where almost every company will go mobile.

Industry Insights Reviewed

  • A recent study has found that most business partners are spending less time on their partners’ portals, and even if they do visit the portals it is not on a regular basis and mostly for completing specific tasks.
  • Over 90% channel partners are now using mobile devices for different business interactions and engagement.1
  • The popularity of mobile apps has significantly grown because it provides a platform for sharing product information, news, upcoming events, incentives, and so on. Push notifications also help to grab attention of partners and create awareness.
  • Increase sales with mobile applications as yours partners can now have 24/7 access to product information, and tools for registration and quotations, and so on. The app will also help in getting a better sell-thru with stronger options when your partner is at the customer site and also encourage participation at the same time.
  • Partner segmentation is now possible thanks to mobile apps and helps to reduce clutter. Mobile apps will allow information based on your partners’ location, language, product interest, and job role, to deliver a unique and personal experience for every user.
  • Apps bring mobility and increases efficiency like nothing else. Informative videos, audios and other contents can now be consumed while waiting at the lobby for a customer meeting, or on the weekends at the comfort of one’s home.

Aims to fulfill in 2017

  • Creating maximum awareness for products, new launches, and events.
  • Increasing engagement and participation, and creating a smooth two-way conversation between business partners.
  • Ensuring that partners have adequate education, resources and incentives is crucial as the rate of change in the industry increases with every passing day.

Challenges to overcome

Because of its highly transformative nature, partner mobility brings with it a number of challenges like decision making, development and implementation. It is important to take risks and learn from the failures. App distribution can also pose as a challenge because of the volume of apps being created; 85% of U.K. and U.S. companies have deployed the backlog of one to twenty mobile apps.2 Mobile application management solution can help in ensuring that deployment and distribution are being managed efficiently and effectively.


Issues that partners have regarding payment, on boarding, and credentials can be now taken care of by implementation of mobile apps.

Mobile applications can also help you in striking a balance that is needed to educate your partners on the services and products while retaining the values of your brand, you will be able to align the experience of your employees and sales partner and build a stronger infrastructure and network.3

The challenge of fragmentation of platforms and OS versions in the mobile apps testing and development industry will be in a better position in 2017.

Usage of social tools within training and management systems to connect partners with your different experts will be easily accessible with the implementation of mobile applications.


  1. “5 Reasons to Launch a Mobile App for Your Channel Partners.” ChannelEyes. N.p., 28 Apr. 2016. Web. 16 Jan. 2017.
  2. Feller, Written By Brian. “How Will You Distribute Your Enterprise Mobile App?”Apperian. N.p., 25 Aug. 2015. Web. 14 Jan. 2017.
  3. “Power Partner Channel Performance with Strong Partner Training.” Docebo. N.p., 28 July 2016. Web. 16 Jan. 2017.

Short Survey (Partner Mobile Apps)


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My name is ‘Rohit’ and I’m conducting a short survey on partner mobile apps. We would love to hear about to you expertise and experience with partner mobile apps. If you guys could help me out with this it would mean a lot to me.

Here is the link >>

THANK YOU in advance for participating in this and helping me out.

NextBee Kick Starts Development of Mobile Apps for Business Partners


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Folsom, CA — 01/23/2017 — The whole world is going mobile, and so do your business partners. NextBee’s robust platform support offers businesses the ability to match the pace of this fast evolving world by providing unique mobile experiences to business partners.

NextBee, the global customer engagement solution leader, now takes a big step forward to develop special mobile apps for businesses that make it a doddle for partners to track sales, engage more, stay aware of new events, new launches and advancements. NextBee’s expertise will deliver high-end partner mobile apps to businesses, regardless of their sizes.

shutterstock_537635671NextBee’s mobile apps for partners remove the burden of managing, transforming and optimizing partner apps, thereby paving the way for brands to focus more on other important business activities.

Being able to create a buzz on major social media channels, like Pinterest, Facebook, Twitter, possesses a great potential to create maximum awareness for products, new launches, and events.  With NextBee’s mobile apps, brands can easily connect with their partners and monetize buzz across social platforms with tools optimized for mobile apps.

Advantages of NextBee’s Mobile Apps for Partners are as follows:

•    Branded partner mobile apps
•    Scalable, robust infrastructure
•    Complete control over program metrics
•    Customized mobile apps to fit your brand need
•    24*7 assistance

NextBee’s mobile apps for partners give rise to enhanced engagement and participation, in addition to creating a smooth two-way conversation between business partners. For any businesses, it’s paramount that partners have adequate education and resources. Knowing that, NextBee strives to offer partner solutions via cutting-edge mobile apps.

NextBee’s Founder, Ashish Mohole, says “Personalization and effectiveness are imperatives for any brand to succeed. We have introduced platform support so businesses can fearlessly demand innovative and more productive applications. We are encouraging them to drive accelerated partner engagement and develop long-lasting relationship with them without having to invest resources and effort.”

Over 300+ restaurants, retail consumer companies, B2B providers, professional sports franchises, insurance and financial corporations, and leading communication companies entrust NextBee to look after distributor rewards, affiliate sales and many other partner solutions.

NextBee is a cloud-based software provider focusing on lead acquisition and customer engagement programs. NextBee seeks to build an army of loyal customers who actively engage your brand with excitement and passion. We provide proven value and solutions that work, resulting in not only customer engagement but also engagement that drives sales. NextBee promotes easy analysis of exactly which customers, rewards, and types of activities are most likely to determine success. Our efforts allow our partners to optimize spending and benefit from the maximum ROI. NextBee creates and rewards excellence, always.

Copyright © 2016 NextBee. All rights reserved
Media Contact: NextBee Corporation, 1-800-547-1618,
Media Contact: Rohit Singh, Next Bee Corporation, 1-800-547-1618,

SOURCE: Next Bee Corporation

FOUR Key Tips for Increasing Client Loyalty using Mobile Apps


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“Customer-Facing Mobile Apps”, a paramount in gaining Client Loyalty

With every passing day, the competition among organizations and retailers continues to grow. In this way, it has turned out to be progressively hard to decide the rewards that will help keep your client. Clients still anticipate that organizations will offer them with the best for being loyal to the company. NextBee’s Loyalty programs, for both B2B and B2C organizations, do just that and in addition empower organizations to increase profitable understanding into their customers’ buys and shopping inclinations. However, clients would prefer not to over-burden their wallets with a few prizes cards.

5618897702_ca8530bd64_oIn today’s world of digital marketing, use of mobile apps has become an integral part to enhance your business. So, mobile apps can be significant for managing loyalty programs and are progressively utilized. Such applications can offer better bits of knowledge into individual client practices and then share customized deals and bargains, utilizing the data available on the mobile applications. It has turned out to be much less demanding for organizations to build mark engagement and client loyalty by empowering communications between the brand and the customers, using mobile apps at the front line.

How Mobile Apps help win Clients Loyalty?

Whether you are a private venture or an expansive scale undertaking, all your business needs is loyal client. Loyal clients are the ones who keep buzzing in your application at a regular interim, do continued purchases and promote your image. What’s more, you surely require a greater amount of these clients rather than the individuals who utilize your application on one or more occasion and afterwards, never return. But, in order to have your clients stick to your application, it should be according to some of the points listed below:-

•    Worthy Discounts for App Users: Everyone loves to have free gifts and more discounts. Whether, it is your or me, we all adore to visit the brand app that will offer us worthy rewards and low prices. Citing an example of some of the ecommerce sites like Amazon, Flipkart and Ebay that offers special reward points and discounts to those who make purchases through their mobile app. Making use of mobile apps for your customers could turn out to be a worthy step in enhancing your business. Furthermore, you can even use the push notifications to make your customers aware of the new offers and schemes on the app. Another important thing to note is the feeling of satisfaction of success. If your client is satisfied with your mobile app, he or she will definitely share it with peers and friends about their success. So, whether it is a step up, as in computer games, or stacked prizes, similar to games, the more engaged they are, the all the more regularly they’ll return.

•    Gamification: Gamification is not really gaming, it’s a propelling system that utilizes fundamental parts of a site or application. Like, offering more worthy rewards for Facebook sharing or referrals. Gamification programs by Nextbee support your coffer by urging customers to take works out. The publicizing framework sets and accomplishes new targets, not at all like old methodologies. There is no denying the fact that in the course of recent years, organizations that added gamification within their app have experienced a strong relationship with clients. Gamification can be utilized as a part of a wide range of ways, yet a standout amongst the most well-known is reward points. With your gamification procedure, individuals ought to feel like they’ve finished something extraordinary or troublesome, they exceeded themselves or others or they learned something truly magnificent. Depending upon the sort of application and current client conduct, gamify those parts that take into consideration client engagement, trade or loyalty.

•    User-Friendly Graphical User Interface: The most important thing to keep in mind while creating the mobile app for your brand is User Interface. In the event that you have straightforward and smooth outline, then clients will continue returning. An application that is all around organized will help client utilize and explore application rapidly, it will likewise make enduring impact at the forefront of client’s thoughts. Versatile application clients are famously eager, and if your application requires more consideration than they’re willing to give, you could be in a bad position.

•    Add Touch of Personalization for Mobile App Users: Individuals of present day era cherish an ordeal that is customized only for them and their needs. Society has made a domain in which clients have boundless options. Hence, it is of imperative significance to include a touch of personalization for mobile app clients. Give clients content custom-made to their necessities, area and intrigue. This is vital in making an incredible client encounter that is brought together as well as satisfying. Thus, you’ll make your application clients feel remarkable and give them more motivations to utilize your application on numerous occasions.

shutterstock_494334253The Takeaway:-

NextBee, a privately-owned California-based leading influencer marketing and solution provider, has come with brand new ways to measure the success of “client-facing mobile app” for your brand. NextBee aims to make an exceptional onboarding knowledge that follows your clients’ association with your application, concentrate their behavioral terms and achieve the following level of personalization in every one of your connections with the clients. This will surely help you win your mobile application enduring relationships with the clients. Keeping in mind the fact that what place smartphones claim in our regular daily existence, NextBee’s mobile application methodology can bring more client engagement and brand association and will bring about more deals and income. You simply need to give the clients what they truly need and offer them an advantageous affair. We, as a team of NextBee, trust that the above data about the effect of “mobile applications on client loyalty programs” proves valuable to you or your business.

FIVE Key Points that help Evaluate and Measure Loyalty Program Success


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If you think that setting up the loyalty program is enough for your business to grow, then you are wrong at this point? Loyalty programs alone can’t help your drive your business. The main challenging task with the launch of the loyalty program is to the measure the success of it. Have you ever wondered that how will you measure the success of the loyalty Program? For this, you need to first think that which loyalty program suits your business. You will find numerous loyalty programs, but I scare you may not follow the one that is not meant for your business. A best loyalty program can support rehash business and help consumer loyalty.

The first thing to keep in mind with measuring the success of the loyalty program is to begin considering ROI estimations. Regardless of the possibility that you’ve quite recently revealed your program, it’s never too soon to begin contemplating your objectives and benchmarks and how they add to ROI. As a best practice you ought to start the work out of your loyalty program on account of quantifiable goals and structure it to be ROI positive from the onset. In today’s world of mobile computing, clients have got more prominent access to contending administrations, and expanded their desires for snappy client benefit. Organizations can no longer rely on solid, long haul clients without investing additional exertion. Loyalty projects are an incredible stride in this heading, particularly when actualized with a long haul procedure, and instruments for examining client information.


Currently, what ought to be conceivable to scale success of your Online B2B Loyalty Program? The snappy answer that strikes your mind is ‘Automation’. Yes, as we start building the B2B Loyalty Program, it becomes extraordinary crucial to robotize the aggregate work prepare. B2B Loyalty Programs help in finishing new business leads, ensuring brand progression works out, interfacing with new business firms, accomplices, traders, delegates, customers and associates. This is the critical clarification for the accomplishment and outstanding advancement of various business firms.

Let’s have look at numbers!

According to a recent survey, US family units are included in 21.9 loyalty programs, but still just dynamic take part in 9.5 of them. Every year organizations apportion about $48 billion towards loyalty programs, out of which just 66% are ever recovered by clients. That may sound extraordinary from an organization point of view, yet it’s imaginable demonstrative of poor client engagement. Someone rightly said that the effect of loyalty program depends directly on relation between client and the organization. One of the statistical reports showed 25-100% in the profit of the company with just 5% increase in customer retention program.

How to measure Loyalty Program Success?

There could be many ways that will help you measure the success of your loyalty program. But, the best among those has been described below:

  • Retrieval rate: A powerful devotion program drives client dedication by setting up a solid relationship between the positive feelings felt while getting a reward and the focuses used to get that reward. In this manner a high reclamation rate can uncover exactly how loyal your program clients are. In the event that clients are acquiring points however never spending them they may not be named a faithful client. A retrieval rate under 20% is generally a pointer that your loyalty program isn’t performing how you might want.
  • Retention Rate: The general purpose of a reliability program is to expand the quantity of clients who remain with your business for a broadened period. Measuring the distinction in client maintenance between the clients who are involved in the loyalty program and those not involved in the program is one of the most ideal approaches to figure out the strength of your loyalty program.
  • Customer Satisfaction Level: Customer satisfaction is to know how much satisfied your client is and to how many of its peers and friends had he recommended your company. The more satisfied the client is, the more he/she is likely to share your products with others. Client lifetime esteem is an extraordinary measure of client loyalty since it is affected intensely by both how regularly a client shows interest and to what extent they remain a client. On the off chance that a client is obtaining frequently and for quite a while they can be delegated steadfast.
  • Broad Metrics: Likewise with any activity you actualize, there should be an approach to gauge the effectiveness of your marketing. Set up different measurements with the abrogating point that client loyalty projects ought to build client joy and maintenance.
  • Negative Churn: Negative churn is the rate that quantifies when clients show increased interest into your business. Following when loyalty clients are returning all the more regularly, spending more in a solitary visit, taking an interest in more occasions or moving up to higher evaluated administrations and items are all approaches to measure the success of your loyalty program.

The Takeaway:

Loyalty procedures are a universal advertising strategy, yet a considerable lot of them perform ineffectively and the explanations behind loyalty program disappointment stay vague to both promoting directors and specialists. Loyalty programs inversely affect target and spectator clients’ dependability and deals. Selective prizes offer a way to ease negative observer impacts without influencing targets.

A Few Stellar Insights On Customer Relationship Management


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When they say this is the age of the customers, remember that they are not wrong. Improving your business relationships with your current client base and future potential client base is crucial. Analyzing data and history of customers’ purchase behavior and collecting data of a customer’s entire life-cycle through interaction is the key to improve the CRM in order to give a boost to ROI. CRM solutions help in increasing your ROI and also your sales ultimately. It also helps in improving your marketing and servicing sectors. This integrated data-driven solution will also help you in improving your business interactions, and also maintain and manage customer relationships at the same time. It is also one of the ways to track sales and engagements, and also generate actionable data.


  1. customer relationship management (CRM)

Learn about the latest trends that is taking the world of CRM by storm. Also get knowledge on what any typical CRM software should have, so that you are well equipped. It also includes the common challenges faced while incorporating such programs, and what are the things that you should avoid.

  1. 5 Delightful Results You Can Get by Turning on CRM

Learn about the rewarding experience of implementing a CRM program in your business model. It may not give you instant results as this blog post points out, but it is definitely a rewarding experience if you wait patiently for the results.

  1. Customer Relationship Management

Alex Chan’s take on CRM solutions is informative and intriguing at the same time. It is an all in one article where you can learn about the characteristics of CRM, benefits of implementing such a program, and also how to utilize such kind of programs to its optimum level. Read this article to make your brand more popular than ever before.

  1. Challenges for CRM implementation in Public Sector

This post by Infosys blogs explains the key features of a traditional customer relationship management program. Implementing CRM solutions in your business solutions requires a lot of strategic planning and management. This article is not only valid for public sector enterprises but also for other industries. Learn about the common challenges faced by most industries and what to keep in mind for avoiding such situations.

  1. Should You DIY Your CRM Requirements?

This is a very interesting read on whether you should customize your CRM program or not. Read this article to find out the answer to whether it is necessary to customize your CRM solutions according to your client base’s needs and requirements. Business requirements are also one of the crucial factors to consider while designing your CRM solutions.

NextBee understands the value your customers bring to business table, which is why they have the best experts in the market to design your loyalty programs and customer engagement solutions. Visit our blog and look into our insights to get a better understanding, or better still schedule a demo to get the complete information.

EIGHT Instant Quality Tips for Building a Customer Referral Program


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Have you ever thought that why your competitor’s business is touching skies and you are not even able to grab attention of new clients? You must have put a lot of efforts in taking your business off the ground. But, have you made any plans that what next can be done to take it to another level? No! Don’t worry; we are going to help you achieve your targets in much efficient and cost-effective way. In today’s world of cut-throat competition, the only way to boost up your business is it to run Customer Referral Program. Many businesses firms, big or small, runs a Customer referral program, a process that has something become bandwagon for every business firm to remain afloat in the era of digital marketing.

What actually a Referral is?

A referral is a trusted proposal from another person. As an entrepreneur, client engagement pro, or advertiser, you need to guarantee that when individuals are getting some information about your administrations, your present clients rush to suggest you. Referrals are essential for organizations of all sizes and in all ventures. Whether you are an owner of a large business firm, a small coffee shop, programming organization, or independent promoting counseling business, you have to fabricate a referral program that furnishes you with a constant flow of new clients. Asking for that a present customer welcome their friends to your site consequently of something compensating has really worked commendably in the support of electronic promoters. In any case, a free organization or dejected startup imagine that its hard to viably run a web advancing exertion due to the cost of getting extra staff to execute plans and keep a track.


Let’s have Look at Numbers!

Insights demonstrate that an alluded client has 16% higher lifetime esteem contrasted with clients procured by means of other referral modes. Numerous business firms guaranteed to have four times increment in offers of their items and administrations while being alluded by a companion. Around 71% of the organizations reported higher change rates with Customer Referral Program. Another survey demonstrated that 84% of business organizations develop by means of actualizing Customer Referral Program. Nowadays, online networking has likewise ended up being a remarkable stage that influences your business, considering the regular myth ‘Improve your business with web-based social networking’. A factual report spilled by the B2B overview demonstrated reliance of 75% of business customers via web-based networking media.

Quick Tips for Building a Customer Referral Program

There is not a conclusion to the summary of the Customer Referral program contemplations. Regardless, it transforms into your choice to find which Customer Referral program Idea suits your business, according to the benefits and need of your business. Now, let’s have a look at the ways as to set up the Customer Referral program, a paramount for every business firm to grow.

  • Make User-Friendly Referral Program: The best referral programs make it simple for clients to enlighten others concerning a brand. On the off chance that a client needs to go through the motions just to allude a companion, they’ll abandon the procedure right on time in the diversion.
  • Offer Worthy Rewards to Customers: You must offer good value to your clients in exchange of getting more clients via their referrals. Don’t anticipate that that your reward program will get a good reception if your offerings are not worthwhile.
  • Add Fun to your Referral Program: Referral rewards like free focuses, coupons, blessing vouchers have now ended up antiquated and exhausting. Have a go at something new and entertaining with your customers so they appreciate taking part in referral programs and ask their companions and associates too to be a piece of it. Upbeat customers thus will probably prescribe the items and administrations to their associates.
  • Select Appropriate Referral for your Brand: Perceiving the best and dedicated customer, mapping out the computerization needs and working up a referral incite to pay process could exhibit as best referral program Idea in flourishing your business.
  • Diversify your Business Firm thereby Licensing your Products: Diversifying your business, in this way permitting your associates to be the piece of your business could end up being the most ideal path in extending your business. Getting your thing approved offers the most potential rate of return. Offering a balanced or checked thing could enhance your business in monetarily canny route, along these lines reducing the risk to business.
  • Set up Ways to Track Referral Program: So as to see whether a referral program is working, you have to ensure you’ve executed examination and following frameworks. This is the place referral program programming proves to be useful, as these arrangements accompany investigation and following implicit. On the off chance that your advancement group manufactures a referral program all alone, it’s significant to execute an investigation and following framework that will help you see what number of referral connections get shared and clicked.
  • Set Target: It’s critical to set objectives for your program, regardless of the possibility that it’s shiny new and you have no recorded information to base it off of. A helpful component to consider could be the measure of referrals your business is getting naturally. You may make sense of this number by exploring deals notes or conversing with your promoting group to perceive how frequently somebody specifies a referral or that they’ve been alluded.
  • Concentrate more on Quality than Rebates: Remember that your business could passage greatly well with a much littler change rate if your item or administration is exceptionally costly or requires a lot of advertising or potentially deals exertion. There are numerous elements to consider here, so don’t trifle with it as well, however don’t be too hard on yourself when beginning starting with no outside help either. Setting this objective will be useful in measuring yourself and it will push you towards a metric that you can change once you’ve worked out the program and seen what works.


The main role for the accomplishment of various business firms like Amazon, Uber, Flipkart is the satisfaction of clients by method for Customer Referral program. Customer Referral program contemplations ensure stamp progression works out, accomplish new business leads, interface with more associates, dealers, accomplices and impressively more in astute way. Thusly, if you too want to raise your business, NextBee’s Customer Referral programs are there at your service.

Guide To Loyalty Program Success



Do you really think that offering referrals, points programs, discounts, punch cards and rewards are worth to be considered as featuring parts in loyalty activities? Yes, it could be true if we take ourselves four to five years back. But, in today’s world of cut-throat competition, industry specialists are finding these strategies to no longer effect clients’ general dedication to a brand or retailer.

A recent study confirmed that a gold, silver and bronze tiering framework, which is followed by numerous retailers in their loyalty programs, makes more perplexity for clients as opposed to enhance their encounters. In the course of recent years, buyers’ general engagement in customary reward programs has declined reliably and retailers are hoping to redeploy their loyalty initiatives to become all the more successfully.

Can you think of the actual reason about what creates Loyalty? Yes, ‘Continuous Purchase and Positive Word of Mouth’ is the only fact that defines Loyalty. Many people live with this misconception that loyalty is one-sided experience. They think that are the only part of the whole loyalty Program process. Despite the fact that these organizations should tout distinctive sorts of offers, exclusive events, selective occasions and motivating forces, around 32% of shoppers don’t comprehend what level they have a place within their most loved loyalty programs. As per the statistical report released, the normal U.S. family unit partakes in 21.9 reliability programs, yet not as much as half, or just 9.5 of those enrollments, are dynamic. Though, loyalty program memberships crested at 2.65 billion in 2012, the general rate of dynamic enrollments dropped from 46% in 2010 to 44% in 2012.

Effect of Omnichannel Behaviors on Loyalty Programs

Shoppers’ yearning for consistent, convincing and customized mark encounters is driving the up and coming era of client faithfulness. Someone rightly said that you are feeling the loss of a major chance to utilize your loyalty program to set up a passionate association with the brand, if you just concentrate on exchanges in a transaction.

In the early phases of the e-Commerce blast, retailers mulled over how they could effectively extend their reliability projects to the online environment. As shoppers grasped cell phones and online networking, the faithfulness blend turned out to be essentially more unpredictable. But, with the passage of time, when retailers adopt an omnichannel strategy to their devotion programs the general advertising system turns into a great deal simpler.

Is there a way to incorporate Personalization into Fresh, New Loyalty Programs?

As purchasers bounce between the store, web and cell phones, joining personalization into program messages, rebates and offers has turned out to be progressively critical. Presently like never before, shoppers need to be perceived, spoken with and compensated in view of their own tastes and inclinations. In particular, they need to get select, VIP access to the items and encounters they want in return for their loyalty. When seen in terms of statistical figures, clients’ general fulfillment with loyalty projects is 4.6-overlap higher when they get extremely pertinent correspondences. The report affirmed that altered substance can be generally as essential in creating fulfillment, maintenance and expanded deals. But, here’s one twist! A key challenge which retailers may confront amid this procedure is associating information over different sources to distinguish singular clients, especially with the rise of the omnichannel purchaser that has caused more hard to perceive a particular client crosswise over touch focuses.

Is there a way to make a Successful Loyalty Strategy?

Yes, Of course there is! In the new world of retail, winning and holding client loyalty requires a blend of personalization, eliteness and omnichannel engagement. Clients are much aware of the fact that by joining a loyalty program they are giving the retailer a chance to track them. In return for this, customers need something that is worth significant. The simple thing is to offer a markdown yet this is a trap and can rapidly transform loyalty program into a rebate program that fabricates value affectability, not loyalty.

Despite the fact that there is no silver-slug arrangement for making a paramount and effective reliability program, industry specialists has offered some of the accompanying best practices shared below:

  • Distinguish your objectives: Setting up the goal is the ultimate step retailers must note to finish with their loyalty program. It ought to be a vital program intended to drive genuine business comes about.
  • Assess existing projects and procedures: Before moving on to new plans and strategies to drive the business, it is essential to note that whether current strategies are effective or in the event that they have missed the mark.
  • Give Importance to Likes and Dislikes of clients: Loyalty programs must be crafted based only on the choice and liking of the clients.
  • Set out the right innovation team: Another important step to keep in mind is to find out the team that can help you achieve your aim.
  • Take timely Feedback from clients: taking into account the fact that clients are the backbone of your association, you are highly advised to listen to clients on a continuous premise to see what they like and aversion, once the new program is taken off.

As new innovation manifests, it will be profitable to have channel rationalist partners. So, along with finding out ways to have more user acquisition, it is equally important to build up strong relationship with the existing clients. If, you too want to share your views on B2B Loyalty programs, then feel free to share in the comment box below.